What have I (Robin) learned
about personal branding? I could list up all the topics we as a group have
covered throughout the semester, but I will use my last blog post to describe
how I will use my new knowledge in the future.
Friday, May 10, 2013
Monday, May 6, 2013
What Heather has learned about personal branding
This week’s posts are the last ones required by the
emarketing course Colee, Robin and I (Heather) are enrolled in at Pacific
Lutheran University. So we’ve decided to let you know what we’ve learned
through this project and what tidbits we think are the most important for you
to remember.
Friday, May 3, 2013
Why organizations connect online
So far this week we have looked into what people and organizations you should connect with online. We have focused on how these people and groups can help us in our future careers. However, today we are going to look into why organizations are on social media sites.
Wednesday, May 1, 2013
What should you connect with online?
On Monday we discussed who you should connect with online. If you missed it or are looking for another resource, here's entrepreneur Matt Haughey on how he became an accidental spammer. But now we're moving on to what organizations, brands, etc. fall into the same category.
Monday, April 29, 2013
Who should you connect with online?
This week we will discuss who and what you can, must, should and should
not connect with online. Connecting with the right people can get you far when
you are looking for you first job. At
the same time, at some social media sites it is just as easy to connect with
people of no use – especially on LinkedIn.
Friday, April 26, 2013
How your resume can cost you a job
Now that we've covered how to avoid common job hunting mistakes, we're going to narrow that down even further to discussing common resume mistakes.
Wednesday, April 24, 2013
How to avoid common job hunting mistakes
Monday, we posted about 10 common job hunting mistakes, though without giving any further explanation. Here we look at the most important job hunting mistakes and what you can do to avoid these mistakes when you look for a job.
Monday, April 22, 2013
A review of common job hunting mistakes
This week we are going to focus on job hunting mistakes. Knowing these mistakes is the best way to avoid them and secure yourself a job. It is way too easy to fall into the trap of “common mistakes”.
Friday, April 19, 2013
Robin's first networking experience
This week we have blogged about networking. What it is, why
it is important, and how do you do it. This blog post will be about my first
and so far only networking event. I must admit that before the event I was
quite skeptical. I am not skeptical anymore.
Wednesday, April 17, 2013
How to create your network
Networking is changing. What used to a complicated and time consuming paper process is becoming faster and easier online. People are able now able to connect with people they did not even think would be in their network. However, the ultimate question still remains: Who do I include in my network?
Monday, April 15, 2013
How to find a job using networking
This week we're making the transition from using personal branding to manage your online presence and make a good first impression to how to use personal branding and networking to find a job.
Friday, April 12, 2013
What can you do about your Google search results?
Being involved in social media is considered normal for most of us. We post examples of our life so that our friends and family can share in those experiences. Often times, these experiences are not “work appropriate." Since employers are using these sites, it is incredibly important that we monitor what is being shared.
Wednesday, April 10, 2013
How to make a great first impression online
First impressions are a major component of personal branding, especially during the job hunt. To quote personal branding consultant Biana Lerman, "They set the tone for who you are, what makes you unique, and how you communicate that to others. First impressions happen faster than you can imagine ... they can even happen before you actually meet someone."
Monday, April 8, 2013
When a suit and tie is not enough
A decade ago, looking and acting professional more or less meant, at least for men, to look appropriate by putting on a suit and a tie for a job interview. Today, putting on a suit and a tie is nowhere near enough.
Friday, April 5, 2013
Why your personal brand and authentic voice are frenemies
Now that we've discussed how to develop your online personality, let's tie in the concept of authentic voice through an article by CV Harquail, an organizational consultant and part-time professor at Stevens Institute of Technology.
Wednesday, April 3, 2013
How social media affects opinions of you
You can call it a cultural difference or maybe just immaturity, but when I arrived at Pacific Lutheran University last August, I did not think too much about what was on my Facebook account, such as posts and pictures, and I did not even have a LinkedIn account. I still don't have a Twitter.
Monday, April 1, 2013
How to develop your online personality
“My task, which I am trying to achieve is, by the power of the written word, to make you hear, to make you feel - it is, before all, to make you see.” ― Joseph Conrad, Lord Jim
Monday, March 25, 2013
Maximize the brand you have in the shortest time possible
You have a brand already, whether
you have devoted time to it or not and whether you want to have one or not.
Your brand is how you dress, your mannerisms, your online presence, et cetera.
Developing your brand is simply a matter of consciously managing others’
perceptions of who you are. Since this is an ongoing process, this week we will be discussing how to maximize your brand in the shortest time possible.
Friday, March 22, 2013
What content to have in your online portfolio
On Monday we explained online portfolios, and then followed up Wednesday with examples of some of the best. This blog post will look at what an online portfolio should contain in regards to content.
Wednesday, March 20, 2013
Top 5 online portfolios
So what about these online portfolios makes them special? Part of it is their design, but a major component is content. The best online portfolios include a logo, tagline, resume, about page, a way to contact him or her, and have their own domain name. Most importantly, they fit the career of the person, meaning those in visually-dominant careers have visually-dominant portfolios.
Monday, March 18, 2013
What is an online portfolio and why should you have one?
The idea of an online portfolio is quickly growing in popularity, replacing the traditional paper portfolio that showcases work and life experiences. It essentially takes items from your resume and shows potential employers examples of what you can do in more of an interactive and accessible way.
Friday, March 15, 2013
Tips on using social media from social media
Since we've focused on developing your personal brand through social media this week, to wrap up this topic we compiled tips and tricks already published online.
Wednesday, March 13, 2013
Expert advice on mastering LinkedIn
The Personal Branding Blog posted “Personal Brand Word of Mouth on LinkedIn” November 2012, an article about how to get the most out of LinkedIn. They shared several tips that are important to remember since LinkedIn is the best social media site to maintain a professional online presence and build your personal brand.
Monday, March 11, 2013
Social media sites: Your friend or your enemy?
When you build your personal brand you have to be consistent, and juggling several social media sites makes consistency quite the task. However, there are a few things you can do to make it easy on yourself. For instance, think about what you say and how often you post.
Friday, March 8, 2013
Tips and tricks from the PLU Career Development Office
Talking about personal branding is easy. Understanding where to begin or who to ask for help is not as easy. To help you get on the right track, we interviewed Hannah Hardy from the PLU Career Development Office. She gave us tips, tricks and ways to build your brand.
Wednesday, March 6, 2013
5 tips on creating your personal brand
Now that we've introduced personal branding, let's apply this concept and start creating your personal brand.
Monday, March 4, 2013
An introduction to personal branding
Branding used to refer just to distinguishing a manufacturer’s product from others. With the growth of the Web, especially social media, it has branched to what is now called personal branding, or the development of a person’s image to employers, networking connections and ultimately anyone online.
Friday, March 1, 2013
Follow us, follow them: 5 personal branding blogs we recommend
The class assignment this week has been to find blogs with a similar topic to ours. Here are five blogs on personal branding we will follow throughout the semester.
Monday, February 25, 2013
Who are we and what do we know about personal branding?
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