Tips and tricks from the PLU Career Development Office

Talking about personal branding is easy. Understanding where to begin or who to ask for help is not as easy. To help you get on the right track, we interviewed Hannah Hardy from the PLU Career Development Office. She gave us tips, tricks and ways to build your brand.

According to Hannah, a personal brand is a “snapshot of who you are.” It is your story and what you want people to see. She mentioned several things to keep in mind, such as: your goals, desired opportunities and any other pieces of your personality you want employers to see. Your personal brand is reflected not only in person, but online as well.

LinkedIn is one of the most important places to create and share your personal brand online. Hannah said that this social media site allows you to “take control of your online presence.” This one site allows you to add in your professional and school work, link to personal websites and access your professional network. Two important tips for LinkedIn are: to completely fill out your profile and take a professional looking headshot. 

To help better understand LinkedIn, the Career Development office is hosting a learning workshop. These weekly workshops will begin Tuesday, March 12 from 5-6 p.m. in Ramstad. 

Career Development also offers resume drop in hours. You can stop by the office Monday – Friday between 3 p.m. and 5 p.m. to have your resume looked at and personalized tips to help focus your brand. There are additional hours Monday, Wednesday and Thursday from 10 a.m. to 2 p.m. Individual appointments with the counselors are always available if you have more specific questions about your brand. 

To learn more about Career Development you can visit any of their online pages -
Website:  www.plu.edu/career
LinkedIn Group: PLU Career Connections 
Twitter: @workinglutes 
Facebook: PLU Career Connections