how to create your personal brand

An introduction to personal branding

Branding used to solely refer to distinguishing a manufacturer’s product from others. With the growth of the Web, especially social media, it has branched to personal branding, or the development of a person’s image to employers, networking connections and ultimately anyone online.

creating your personal brand

Top 5 online portfolios

So what about these online portfolios makes them special? Part of it is their design, but a major component is content. The best online portfolios include a logo, tagline, resume, bio, contact information and their own domain name. Most importantly, they fit the person's personal brand.

marketing yourself during the job search

Follow us, follow them: 5 personal branding blogs we recommend

The class assignment this week has been to find blogs with a similar topic to ours. Here are five blogs on personal branding we are following.

Monday, April 29, 2013

Who should you connect with online?

This week we will discuss who and what you can, must, should and should not connect with online. Connecting with the right people can get you far when you are looking for you first job.  At the same time, at some social media sites it is just as easy to connect with people of no use – especially on LinkedIn.

Friday, April 26, 2013

How your resume can cost you a job

Now that we've covered how to avoid common job hunting mistakes, we're going to narrow that down even further to discussing common resume mistakes.

Wednesday, April 24, 2013

How to avoid common job hunting mistakes


Monday, we posted about 10 common job hunting mistakes, though without giving any further explanation. Here we look at the most important job hunting mistakes and what you can do to avoid these mistakes when you look for a job.

Monday, April 22, 2013

A review of common job hunting mistakes


This week we are going to focus on job hunting mistakes. Knowing these mistakes is the best way to avoid them and secure yourself a job. It is way too easy to fall into the trap of “common mistakes”. 

Friday, April 19, 2013

Robin's first networking experience

This week we have blogged about networking. What it is, why it is important, and how do you do it. This blog post will be about my first and so far only networking event. I must admit that before the event I was quite skeptical. I am not skeptical anymore.

Wednesday, April 17, 2013

How to create your network


Networking is changing. What used to a complicated and time consuming paper process is becoming faster and easier online. People are able now able to connect with people they did not even think would be in their network. However, the ultimate question still remains: Who do I include in my network? 

Monday, April 15, 2013

How to find a job using networking

This week we're making the transition from using personal branding to manage your online presence and make a good first impression to how to use personal branding and networking to find a job.

Friday, April 12, 2013

What can you do about your Google search results?

Being involved in social media is considered normal for most of us. We post examples of our life so that our friends and family can share in those experiences. Often times, these experiences are not “work appropriate." Since employers are using these sites, it is incredibly important that we monitor what is being shared.

Wednesday, April 10, 2013

How to make a great first impression online

First impressions are a major component of personal branding, especially during the job hunt. To quote personal branding consultant Biana Lerman, "They set the tone for who you are, what makes you unique, and how you communicate that to others. First impressions happen faster than you can imagine ... they can even happen before you actually meet someone."

Monday, April 8, 2013

When a suit and tie is not enough

A decade ago, looking and acting professional more or less meant, at least for men, to look appropriate by putting on a suit and a tie for a job interview. Today, putting on a suit and a tie is nowhere near enough.

Friday, April 5, 2013

Why your personal brand and authentic voice are frenemies

Now that we've discussed how to develop your online personality, let's tie in the concept of authentic voice through an article by CV Harquail, an organizational consultant and part-time professor at Stevens Institute of Technology.

Wednesday, April 3, 2013

How social media affects opinions of you


You can call it a cultural difference or maybe just immaturity, but when I arrived at Pacific Lutheran University last August, I did not think too much about what was on my Facebook account, such as posts and pictures, and I did not even have a LinkedIn account. I still don't have a Twitter.

Monday, April 1, 2013

How to develop your online personality

“My task, which I am trying to achieve is, by the power of the written word, to make you hear, to make you feel - it is, before all, to make you see.” ― Joseph Conrad, Lord Jim