On Monday we discussed who you should connect with online. If you missed it or are looking for another resource, here's entrepreneur Matt Haughey on how he became an accidental spammer. But now we're moving on to what organizations, brands, etc. fall into the same category.
You should also consider the potential benefits of connecting with this said organization or brand and how often you are going to be interacting with them. The most likely reason to connect with a brand is for special offers and deals, with being a current customer coming in second. You should also connect with a brand or organization if you are interested in working for them.
Overall, the lesson is to consciously connect with organizations and brands.
Now if you're working for an organization and looking for resources on how to connect with other organizations and brands, the S.M.A.R.T. blog is a great place to start.
For more specifics on how to handle Facebook, LinkedIn and Twitter individually, here's our previous post on how social media sites are both your friend and enemy. And below is a video from Volusion on the top 5 reasons people follow a brand on social media.
It starts out with the same principle: Only connect yourself to an organization or brand when you're comfortable affiliating yourself with them. This basically means that you should be aware of what message "liking" or "following" an organization or brand sends to those looking at your profile.
Wednesday, May 1, 2013
What should you connect with online?
Subscribe to:
Post Comments (Atom)
Posts
When you are talking about being aware of what we 'like' on Facebook or affiliate ourselves with on our social media outlets do you really think employers are going to do in-depth searches on what our individual interests are? And do you think that by having certain likes one would be more considered for a position? Considering the profile is not private.
ReplyDeleteFor employers conducting in-depth searches of your social media presence, it really depends on what career path you choose - specifically how much direct interaction with customers you will have, whether you will be a recognizable face for the company (even if you just list that you're a part of the company on your profile), and whether you will use your profile for anything work-related. For your other question, I would definitely say that liking or following a company is definitely a plus when it comes to the application process.
DeleteI believe you can also argue that employers can interpret your "likes" to see how you will fit in with your business environment. Not only as Heather said with interaction to customers but just as much see if your personality fits the colleagues. If you have a great, well-functioning working environment it might be a bad idea to hire someone with (lets just say) completely different religious or political views.
Delete